What Is Theoretical Framework In A Research Paper
Chapter 3 would begin by discussing on the theoretical framework designed specifically for this paper, encompassing and providing an overview and relationships of all the variables present in this research.From then on, 3.2 would discuss about the different forms of hypotheses development and the chosen method for the researchers hypotheses.The dependent variable is the variable of primary interest to the researcher, in order to predict its variability.This variable is often known as the outcome variable.
“People tend to behave in accordance with a frame of reference produced by the groups to which they belong” (Bearden and Etzel 1982).
Veblenian consumers attach a greater importance to price as an indicator of prestige because they wan to impress others.
Price of the products determine the quality of the products which used by the consumers to judge the products.
Brand image can be defines as “perceptions about a brand as reflected by the brand associations held in consumer memory” (Keller, 1993; Cheng, 2006; Rio, Varques, Iglesias, 2001).
It influences consumer perception and crucial to purchase choice.