Thesis On Marketing Strategies

The literature also suggests there is a relationship of marketing strategy, and marketing mix elements on organizational performance, and emphasizes a further need to perform conceptual and empirical studies.

The originality and value of the review lies in the fact that marketing strategy has been analyzed both in terms of its outcomes and as a process that does not yield satisfactory results without effective implementation.

However, despite the importance of international marketing strategy for company performance, the number of scientific research works that analyse the mentioned link is limited, and results of the research works are contradictory (Katsikeas, Samiee & Theodosiou, 2006.).

By conducting etailed literature review we will explore the concept of marketing strategy discussing its value, consequently creating foundation for a conceptual model and empirical study.

Through marketing strategy implementation firms employ scarce resources through marketing capabilities in order to attain the set goals and targets.

Marketing strategies can vary from country to country, brand to brand and organization to organization.

A total of (Number of Studies Depending On the References Count, After Employee Deletion) studies on the topic of marketing strategy have been examined.

The meta-analysis uncovers two distinct but related features to marketing strategy content: marketing strategy decisions and marketing strategy decision implementation.

should be focused rather than broad, aiming to add to the literature in a manageable way bearing in mind time and cost constraints.

The dissertation title should reflect this, being more narrow than broad, highlighting the main focus of the dissertation.

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