Term Paper On Marketing
While a numbered list may be combined with either other type, it is not workable to combine the detailed product information of a backgrounder with the industry-wide perspective of a problem/solution white paper.The Taj was built at a time when Indians were not allowed entry into most of the prestigious hotels and clubs in British ruled India.Singapore’s Raffles or Hong Kong’s Peninsula did not come up to the level of the Taj inspite of their rich ancestry.Notably, there was hardly any advertising directly to the consumer.
Not only were mobiles provided on hire, the Taj also dropped communication charges by 33 per cent.
In Israeli history, the White Paper of 1939 – marking a sharp turn against Zionism in British policy and at the time greeted with great anger by the Jewish Yishuv community in Mandatory Palestine – is remembered as "The White Paper" (in Hebrew Ha'Sefer Ha'Lavan הספר הלבן - literally "The White Book").
Since the early 1990s, the term "white paper", or "whitepaper", has been applied to documents used as marketing or sales tools in business.
Many B2B white papers argue that one particular technology, product or method is superior to others for solving a specific business problem.
They may also present research findings, list a set of questions or tips about a certain business issue, or highlight a particular product or service from a vendor.