Tactical Business Plan
Culture 12.1 Values 12.2 Assignment of responsibility 12.3 Employment practices (by reference) 12.4 Culture talismans 12.5 Culture celebrations 13.
Conclusion 13.1 Survivability 13.2 Founder discussion of preceding 14.
When it finally comes to building the business, you are going to need a more detailed plan.
Not just because you will need a plan around which to coalesce and align the team and to raise money but because you actually have to have a detailed plan to actually RUN the business.
At the end of the day, the most important thing — once you have the product market fit and a few customers — is to RUN the damn business. A good Business Plan is just an orderly expression of a lot of important issues organized in some coherent manner which allows others to see your Vision and Mission and Strategy converted into a rational, logical, coherent, organized plan which is typically presented in some temporal progression.
While there is no “gold standard”, there is an outline which can be useful.
Back in the day, business plans used to be made in long hand rather than shorthand.
Executive Summary Company Summary Products, Services Market Analysis Strategy, Implementation Technology Employed Internet Strategy, Implementation Critical Skills Strategic Alliances Management Plan Financial Plan Culture Conclusion Appendix Once you have agreed on the big subdivisions — there is no ironclad necessity for them to look like the above, make it work for you and customize it — The Boss likes to fill in the blanks with numbered headings and subheadings. Executive Summary 1.1 Executive summary 1.2 Vision 1.3 Mission 1.4 Keys to success 1.5 Use of proceeds 1.6 Ownership post funding (if seeking funding) 2.
It’s called the Tactical Business Plan or simply the Business Plan.
Bad news — the startup ecosystem did not invent either sex or tactical business planning.
Company Summary 2.1 Founders 2.2 Company history 2.3 Ownership (cap table) 2.4 Legal entity description 2.5 Company locations 3.
Products, Services 3.1 Product description 3.2 Service description 3.3 Prototype, working model, website 3.4 Unique selling advantages, competitive advantages 3.5 Competitive products, services 3.6 Comparison of products, services v competitive products, services 4.0 Market Analysis 4.1 Market description 4.2 Market segmentation 4.3 Targeted market segment 4.4 Market trends, growth 4.5 Market buying pattern, sales process 4.6 Competition 4.7 Competitor’s historic trends 4.8 Market communication channels (web based in particular) 5.0 Strategy, Implementation 5.1 Value proposition, pain point, problem being solved 5.2 Competitive advantages being delivered (duplicated above) 5.3 Positioning statement 5.4 Pricing strategy 5.5 Promotion strategy (using market communication channels noted above) 5.6 Marketing program 5.7 Sales strategy 5.8 Sales tools 5.9 Sales forecast 5.10 Sales force, staffing, supervision 5.11 Sales force compensation, incentive compensation 5.12 Critical sales benchmarks and milestones 5.13 Sales reporting 6.0 Technology Employed 6.1 Technology being sold, if any 6.2 Technology employed in delivering product (website, etc) 6.3 Shelf life of technology 6.4 Critical technology personnel in organization 6.5 Proprietary technology 7.0 Internet Strategy, Implementation 7.1 Web presence 7.2 Social media strategy, presence 7.3 Analytics (feedback) 8.0 Critical Skills 8.1 Top management skills 8.2 Critical skills baked into the product, service 8.3 Critical marketing skills (including sales) 8.4 Critical technology skills 8.5 Critical skills currently missing within the organization 9.0 Strategic Alliances 9.1 Strategic alliances current 9.2 Strategic alliances future 9.3 Strategic alliances currently missing within organization 10.