Rock Climbing Business Plan
Use your buyer personas to create an exceptional customer experience to create long-term success.
Learn more about adding customer value and how it applies to your gym in 3 Climbing Gym Industry Secrets Explained by Auto Belays – Part 3.
In other words, what happens if you raise monthly memberships by , , or ?
Or what would happen if you raised or lowered your day pass rates?
The climbing gym is a modern day playground for adults, but it’s more than just play for everyone involved.
Just like climbers take their sport seriously, gym owners don’t play around when it comes to their business.
At the same time, don’t try to be everything to everyone. To choose your competitive advantage, look at areas where you already excel.
It’s even better if your strengths are your competitors’ weaknesses. Choose a trait that is currently lacking in the market and invest in making that your strength.
How elastic your demand is will be affected by the availability of substitutes (other gyms, other recreation options) and the income of your target audience (higher income will cause demand in your climbing gym to be less elastic).To help set your prices at the right level, consider the elasticity of demand.Elasticity of demand is the extent to which demand for your product or service is affected by changes in price.The important thing is to identify what makes your gym unique or the one thing that you do better than all your competitors.Choosing one area to be the best in will also help when deciding where to invest your resources to maintain or grow that advantage.These strategy development tools will be helpful for existing gyms and entreprenuers just finalizing their rock climbing gym business plan.It’s a simple question, but answering it is more difficult. Maybe you have the tallest walls, the cheapest membership, the best climbing team, or the most fitness classes to lure climbers to your routes.Once you have your climber personas mapped out, think about how to add value for these personas.If you were to make investments in your gym, what would they like to see those investments focus on?Remember that you aren’t just competing with other climbing gyms in your area.You’re also competing for the free time of your visitors.