Rhetorical Essay Format

That said, here are some general tips for plotting out the overall form of your essay.

Like any rhetorical analysis essay, an essay analyzing a visual document should quickly set the stage for what you’re doing.

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Persuasive Appeals The classic, rhetorical appeals are logos, pathos, and ethos.

These concepts roughly correspond to the logic, emotion, and character of the document’s attempt to persuade.

Look carefully at the words used in the ad, the image, and the feelings that the ad gives off.

First analyze the words for any presence of an appeal to reason (logos), pathos (feelings), or ethos (ethics).

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