Reflective Essay On International Marketing
The lecturer conveyed that the global expansion of the businesses require deep analysis of the market and products and services provided by the existing relevant businesses.
This class also helped me in identifying that global business environment is also associated with the ethical issues.
With the help of this class, I was able to understand the challenges and the opportunities faced by the businesses to operate globally.
It was demonstrated in the class, that the business considers global expansion in international market as an opportunity and the main focus of the business is to achieve sustainability and growth in the business by operating globally.
For example, this class helped me to understand the fact that governments impose some rules and regulations in the business sector to convey environmental and social aims.
However, I figured out that the government of a country may violate those regulations and shrink the number of resources that may help in generating revenues for the businesses.