Public Relations Case Studies Social Media Books About Creative Writing

Axia earned Louis Berger more than 665 million media impressions about their recovery efforts.A publicly traded retail store had an employee and customer altercation, causing the customer to vent her frustration online, which quickly gained negative attention.‘Public relations practice is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.’ (The Chartered Institute of Public Relations).A business will have many ‘publics’ that it communicates with - for example its employees, shareholders, the media, as well as maintaining goodwill and understanding with its customers.Success stories are how we demonstrate our case for the power of public relations.Each business challenge is unique, so we develop custom strategies for every project and program.

A national mortgage broker's negative online reputation was costing it ,000/day in documented lost sales.Axia pitched industry contacts, positioning the company as a thought-leader, offering experts available to speak as sources for articles.The total value of the 3,903 articles Axia generated increased positive media, which helped increase revenue by 1,200 percent.During a video game tournament, a player opened fire, killing two co-players, wounding 10 other participants.Axia provided immediate crisis management for The Jacksonville Landing, reactively mended the reputation of the iconic Jacksonville landmark.To learn more or modify/prevent the use of cookies, see our Cookie Policy and Privacy Policy.A business can promote itself using a number of marketing strategies including direct mail, personal selling and sales promotions, as well as communicating through Public Relations (PR).Dave & Buster’s, an entertainment and restaurant chain, wanted to gain attention of the opening of its first Florida Panhandle location.Axia developed a PR plan to generate media coverage, provided comprehensive PR counsel and services.We use cookies to make interactions with our website easy and meaningful, to better understand the use of our services, and to tailor advertising.For further information, including about cookie settings, please read our Cookie Policy .

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  2. wiki How's Content Management Team carefully monitors the work from our editorial staff to ensure that each article meets our high quality standards. The American Psychological Association's (APA) method of citation is one of the most widely used styles for writing scientific and research papers, particularly in fields like psychology, sociology, business, economics, and medicine.