Phd Thesis Marketing Management

Destination Branding and Constructing Symbolic Capital in the Reproduction of Heritage Space: the Case of UNESCO Designated Hanseatic Old Towns. Co-evolution of Capabilities’ and Alliance Portfolios: Multinational Firms in Global ICT Industry. Regional Airports as a Driving Force for Economic and Entrepreneurial Growth Through Air Cargo Value Chains. The System Integrated Analysis of Entity’s Performance. The Role of Management Values, Knowledge Management and Conflict Management for Improvement of Organisational Sustainability. Conceptualisation and Management of Green Transport Corridors. Value Creation in Knowledge-intensive Business Services.

Defining Metacompetencies for Entrepreneurship Education. Customer Orientation at a Higher Educational Institution: The Perspective of Undergraduate Business Students in Estonia. Ethics Audit: A Management Tool for Assessing of Corporate Social Responsibility and Preventing Ethical Risks. Economic Instruments as Tools for Environmental Regulation of Electricity Production in Estonia. The Effects of Cosmopolitanism on Estonian and Slovenian Consumer Choice Behavior of Foreign versus Domestic Products. Consumer’s Journey as Ambassador of Brand Experiences. The Theoretical Bases for the Preparation of Financial Statements for SMEs: the Case of Estonia. Safety Management of Electromagnetic Fields in the Work Environment. This dissertation challenges common methodological conventions used to study social influence in consumer behavior and social psychology. Before and After the Boom: Changes in the Estonian Housing Market. Measurement of Organizational Learning of Business Schools.