Persuasive Organ Donation Thesis Topics For A Cause And Effect Essay
The ODR is a national, confidential list of individuals living in the UK who are willing to become organ donors after their death.In March 2017, the total number of individuals on the ODR was 23.6 million (36% of the population) .Further, 1171 more sign-ups were completed under the most effective message (reciprocity) compared to the control prompt alone (reciprocity: n = 4256, control: n = 3085; odds ratio, OR 1.38, 95% confidence interval 1.32–1.45, p Organ transplantation can save the lives of patients with organ failure and is one of the most revolutionary advances in human medicine in the modern era.However, to save lives, organ transplantation relies on the availability and suitability of donated human organs from both living and deceased donors.
A meta-analytic review of organ donation communications appeals found that, across 23 campaigns, there was an average 5% increase in study outcomes (i.e. The effective components of these campaigns are difficult to isolate (and therefore replicate) in later campaigns, appeals and interventions. The counter-argument appeal, refuting common organ donation myths, proved more effective than appeals based on emotions, motivating action and highlighting dissonance, apart from in a hospital setting where emotional appeals were more successful.Given the current reliance on prompted choice interventions and media campaigns to increase ODR sign-ups and the lack of evidence for message content, it is important that robust evidence is generated on the impact of such activities and to inform the design of future interventions. UK to renew their road tax or register for a driving licence online (17 million per year) means that even a small increase in the number of registrations could result in large numbers of additional ODR registrations.An opportunity to prompt individuals to join the ODR after applying for vehicle road tax (in addition to the existing DVLA prompt for individuals applying for a driving licence) arose through the Government Digital Service (GDS) and the GOV. A collaboration was formed between the Behavioural Insights Team, the UK Department of Health, NHSBT, GDS and the DVLA to test whether and which theoretically informed persuasive messages added to a prompt to join the ODR improves ODR sign-ups.Given this finding, an approach aimed at turning favourable attitudes into action by increasing the opportunities available to join the ODR seems sensible.  noted in their review of factors influencing organ donation that attitudes are so favourable towards organ donation that simply asking people to sign a donor card can increase sign-up rates, leading them to question whether there is a need to persuade people to join or whether the focus should be on increasing opportunities to invite people to join the ODR.In Great Britain, individuals applying for a driving licence are mandated to answer a question about whether they wish to donate their organs after death.In Great Britain, new drivers registering for their driving licence are invited to join the ODR.A further 17 million drivers renew their road tax online each year, presenting an additional opportunity to prompt drivers to join the ODR.The trial employed a pragmatic, parallel group, quasi-randomised (equal ratio alternate allocation) controlled design with a control arm and seven intervention arms: (i) social norms alone, (ii) social norms plus logo, (iii) social norms plus image, (iv) loss frame, (v) gain frame, (vi) reciprocity and (vii) cognitive dissonance.All members of the public in England, Scotland and Wales who renewed their vehicle tax or registered for a driving licence online between 24 June 2013 and 19 July 2013 were quasi-randomly assigned to see one of eight variants of a web page on GOV. Each web user was asked to join the ODR by clicking a ‘join’ button, which directed them to the ODR registration page where they could complete a short online form to register.Evidence consistently suggests favourable opinions towards organ donation (e.g.[2, 3]) and yet only around a third of the UK population is on the ODR.