Objective Of A Business Plan

So you'll need a physical location, bikes, racks and tools and supporting equipment, and other brick-and-mortar related items.

You'll need employees with a very particular set of skills to serve those customers, and you'll need an operating plan to guide your everyday activities.

An effective marketing plan should have specific goals to attain within a certain time period.

Responsibilities for goals should be assigned to specific personnel, and a method created to monitor their progress toward achieving these objectives.

Changing any one element may change other elements; if you cannot afford to purchase expensive kitchen equipment, you may need to adapt your menu accordingly.

If you hope to attract an upscale clientele, you may need to invest more in purchasing a prime location and creating an appealing ambience.

Do the employees have the skills and training to accomplish the objectives?

Are there constraints that will prevent them from achieving the objectives?

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It helps to have a method that provides data that can gauge the interim progress being made toward the objective.

A well-constructed marketing plan that follows these guidelines will have a much better chance for success.

James Woodruff has been a management consultant to more than 1,000 small businesses.

The objective must specify a quantifiable result and who is responsible.

It's not enough to set a general goal to increase sales; an effective objective must say something like, "increase sales by 5 percent within the next six months."A specific objective should meet the following criteria: Besides being specific, an objective must have a way to track measurable results.

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