Mission Statement In Business Plan
Avoid one that is bland, generic, uninspiring, or unreasonable.
An example of a good vision statement is that of Amazon:2.
This secret is nothing more than a ““Being an entrepreneur, I have come to realize that all successful businesses are driven by three fundamentals.
One is the cash flow, two is the team and three is the mission.
Of these three, the mission is the most important.” – Ajaero Tony Martins Now what has a mission statement got to do with building a business?
What’s the impact of a mission statement on an entrepreneur undergoing the entrepreneurial process?
If the mission is strong, your spirit will be strong towards the pursuit of your goal.“The IKEA spirit is strong and living reality. Simplicity and humbleness characterize us in our relations with each others, our suppliers and our customers.” – Ingvar Kamprad3.
Your mission statement is the bond binding you, your team, employees and your customers to the business.
A vision and mission statement are some of the most important requisite for business success and sustainability, but unfortunately, most entrepreneurs and small business owners run their business without these two thing out of ignorance.A mission statement helps you plan your business effectively.It provides the destination for your journey to business success.When I look at the mission statement of any business, I get a peep into the life of the entrepreneur that founded that business.The entrepreneurial spirit is what drives the entrepreneur forward.It’s the true purpose of your business and that purpose is reflected in the mission statement.Without a strong mission statement, you don’t have a true business.Take away the mission and other key elements will fall apart.Your mission also has the power to attract other like-minded individuals and entities to your cause.The bond holding the business will be broken and good customers will leave, employees will resign and the business will dwindle.Just as the case of the Dot com burst, many profitable Dot com companies went under because they forgot their mission.1.