Methodology For Research Paper

The purpose of this chapter is to explain in detail the research methods and the methodology implemented for this study.The chapter will explain first of all the choice of research approach, then the research design, as well as the advantages and disadvantages of the research tools chosen.These can be economic, social, or cultural factors.Therefore for the purposes of this research, the author chose the interpretivist approach, rather than the positivist and the pragmatist approaches, because abstract, non-quantifiable variables such as “”, “finding the arts in business and working with them to create a memorable experience”, comparing “traditional management” with “performing art management” and analysing whether performing techniques and their application into business can have positive influence on business practice were part of the objectives of the dissertation.As a complementary method, the writer conducted interviews with an equal number of representatives of each group.The advantages and disadvantages of each method are discussed below.

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A total of 10 managers were involved in the study, and over 50 different managers from five different companies across the UK were contacted in order to reach the target group.

Willis (2007) defines interpretivism as an approach which is implemented by the researcher in order to synthesize facts which are derived mainly from secondary sources, and which are qualitative in nature.

He also observes that one characteristics of interpretivism is that these facts are abstract in nature, and governed by a variety of factors which are non-tangible and difficult to measure.

Upon embarking on this research, the author initially considered focus groups and participant observation as possible research methods, due to the behavioural elements contained in this research..

However, because of time constraints and cost, these research methods were not opted for.

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