Marketing Plan For A Business
This is a great example of the layout and subheadings your plan might need.
We like the use of a ‘picture’ section that describes the ideal scenario of a customer’s experience and referral process.
Make the steps as specific as possible, so that when it comes to implementing and evaluating them there won’t be room for misinterpretation.
For example, a bad step description would simply say ‘complete print marketing campaign.’ A good step description would read as follows: Include a series of steps like this in the first or last section of your marketing plan, so they’re easy to find.
Having a written marketing plan is a must for your restaurant.
Become your own marketing strategist by following these four steps, and remember, don’t forget social media!
Some questions you might ask the group might be: The brainstorming process should be open and all ideas are welcome. The perfect place to start forming the actual plan is an internet search of other restaurants’ marketing strategies.
Again, draw up a customized diagram, based on something like this, to visualize the four P’s specific to your restaurant.
It’s kind of like the when, where, what, why and how of marketing.
If you’re just starting out, identifying the four P’s will help you develop the initial image and outreach of the restaurant’s marketing techniques.
Put your ideas, goals and strategies into a written report.
End that report with a series of key steps you plan to take to achieve your goals.