Introduction Of Business Plan
The bakery provides freshly prepared bakery and pastry products at all times during business operations. JJB wants to establish a large regular customer base, and will therefore concentrate its business and marketing on local residents, which will be the dominant target market.
Six to eight moderate batches of bakery and pastry products are prepared during the day to assure fresh baked goods are always available. This will establish a healthy, consistent revenue base to ensure stability of the business.
Products and Services JJB offers a broad range of coffee and espresso products, all from high quality Columbian grown imported coffee beans.
JJB caters to all of its customers by providing each customer coffee and espresso products made to suit the customer, down to the smallest detail. The cool marine climate in southwest Washington stimulates consumption of hot beverages throughout the year.
JJB anticipates sales of about 1,000 in the first year, 7,000 in the second year, and 5,000 in the third year of the plan.
JJB should break even by the fourth month of its operation as it steadily increases its sales.
It is best not to make the document more than 25 pages long, but anywhere between 20 and 50 pages is acceptable, so long as the content is relevant.
As well as the basic information, we have also included a number of tips in each chapter.
Your business plan introduction should briefly talk about what you want to accomplish in the business and how you see it working.In addition, tourist traffic is expected to comprise approximately 35% of the revenues.High visibility and competitive products and service are critical to capture this segment of the market.JJB aims to offer high quality coffee, espresso, and pastry products at a competitive price to meet the demand of the middle- to higher-income local market area residents and tourists.Your business plan introduction provides a general overview, the “bird’s eye view,” of your plan.It is written at a high level without going into details.(That’s what the rest of the plan should do.) The introduction of a business plan sets the tone right after your executive summary. Your business plan introduction is different than your executive summary.Use the following questions as a template to write your business plan introduction.With this section of the plan you are trying answer a few things: Again, you will answer these items in detail later in the full plan.The following 8-part guide on how to write a business plan serves as an outline for anyone who is thinking of starting their own business, or improving an existing business. The aim of this guide is to focus your ideas and create an easy-to-follow plan which can be shown to potential investors, bank managers and business partners.