International Business Negotiation Case Study
Samsung countersued Apple for not paying royalties for using its wireless transmission technology.
Since then, the number of patents under dispute has skyrocketed, according to the Korea Times, as has the number of courts involved in various countries.
The two companies have repeatedly accused each other of copying the appearance and functions of their smartphones and tablet devices.
Negotiation issues are identified and national cultural considerations are emphasized.
The case reflects refinements based upon its use during the past few years.
Students are provided a realistic experiential exercise.