How To Write An Executive Summary For Business Plan Essay Consultation Conclusions
Some people feel you should write the executive summary first because it can help you outline your concept and organize your thoughts for the entire proposal.That way it acts as a guide to members of your team who are tasked with preparing sections of the proposal, ensuring that everyone’s on the same page, that the big idea is consistent throughout, and that all necessary components are included.Others feel strongly that you should write the executive summary you’ve prepared the rest of the proposal because then you’ve had a chance to work through the objectives and the solutions, and you’ll have a better idea of what you want to say and how you want to say it.Plus things may have changed since you first started the proposal so you might need to adjust your approach. I like to write the executive summary first because it helps to filter all the ideas our team had during the brainstorming process about the best way to pitch this client.Even though you and your team spent painstaking hours writing this proposal, selecting just the right graphics, and coming up with the best solution for your client’s problem, they may only read this one page and then flip to your pricing table.The executive summary helps the client decide quickly whether they're going to read the rest of the proposal, pass it on to other decision-makers, or if it's destined for the recycle bin. This issue of whether you write the executive summary before or after the rest of the proposal is as divided as the issue of what’s better about a Reese’s Peanut Butter Cup, the chocolate or the peanut butter.Hopefully, it will make the proposal process less painful, and help you convince anyone on your team who might disagree to follow your lead. First of all, the executive summary needs a rebrand.
Maybe this is your niche market and you have lots of experience helping other companies with a similar issue.
Focus on the issue and the result, but be direct, concise, and evocative.
This is the time to hook them in — get them excited about what they’re going to read next.
This section of the executive summary is where you demonstrate your grasp of the situation.
You could include a bit of your own research or a brief reference to your agency's experience dealing with a similar situation.