Hairdressing Business Plan
You don’t want to run out of product or overpay in a rush.
A salon marketing plan will help you increase brand visibility when you first open up your doors, as well as acquire new customers and retain current ones.
A SWOT analysis is a process used to identify: Include all the services your salon will provide to clients and the products needed to fulfill those services.
Discuss product sourcing and the vendors you’ll buy your products from. And once you purchase all your products, what will your inventory management system be?
A concept salon may be a salon that exclusively cuts kids’ hair or only does blowouts.
If you specialize in a certain cut or you plan to be more upscale vs.
A market analysis looks at the size of the market both in volume and in value, the competition, and the economic environment in terms of barriers to entry and regulation (this can be done qualitatively and quantitatively).
Then, provide a competitive analysis of your market and location.
Writing these down will help you live them out later on.Inventory management is key to a successful salon that yields profits quickly.As an element of supply chain management, inventory management includes aspects such as controlling and overseeing ordering inventory, storage of inventory, and controlling the amount of product for sale.Surrounding businesses can be of help as well — you might partner with other local shops or restaurants for special events or promotions.Show that you know your stuff by providing insights and trends into the beauty industry along with your market analysis.Think about how pricing could play into your competitive advantage. On-site marketing programs will also help draw in customers.You’ll need a promotion strategy so new customers know you exist. Social media is a low-cost way to acquire new customers and increase the visibility of your brand. Plan out any rewards and loyalty programs or referral incentives you plan on using.It’s essential that you understand them by analyzing your offerings, doing research, assessing your competitors, and creating customer profiles. It should take into account your business goals and what pricing looks like in the market.Evaluate how the lower-cost salons price services as well as the higher-end ones. Think about how you’ll run regular campaigns on these channels to get people through the door.An executive summary serves as your plan’s overview.Think of the summary as a clear, concise preview for the reader of what’s to come.