Hair And Beauty Salon Business Plan
Your dream of opening a salon is finally starting to get some legs. It doesn't matter how great your new digs are — without a proper, written business plan, even the most promising salons can go south.
You're checking out spaces on the trendiest street in town, flipping through catalogs of top-of-the-line equipment, and looking for a roster of rockstar stylists. Whether you're refreshing your existing salon or opening a salon for the first time, this guide will help you write an effective business plan.
The Health and Safety Executive provides a brief guide to some of the risks of hairdressing here and offers an example of a salon risk assessment here.
Behind any successful salon is some savvy selling, so get a marketing plan in place to give your salon the best shot possible.
Don’t be drawn into thinking the high street banks are your only option.
Combine the likes of public liability insurance, buildings, and contents insurance in one single policy. If you want to completely call the shots then your own salon will suit you better. Elsewhere, it’ll help you clarify your ideas and formulate objectives.The website can help you get started, their dedicated page providing links to business plan templates, examples and how to guides.Whatever you do here don’t rush, and take legal advice if you’re unsure.Once you’ve constructed a solid business plan, financing your business will follow.Aside from old-school salon marketing like flyering and cut-price deals, you’ll want to build an online presence to capture customers searching there.We’ve built several guides to help you get started here, offering tips on using Wordpress, social media and SEO.From equipping yourself with the right qualifications to choosing your legal structure, there’s a lot of groundwork that needs to be done before your first beauty treatment.Qualification-wise you’ll ideally need to equip yourself with an NVQ at level 4, as this will equip you well for the realities of running your own salon.Big companies like Saks and Toni&Guy offer franchising opportunities, bringing an existing corporate structure and brand recognition to the table.As such, life as a franchise is made easier but then again, you’ll still be slightly constrained. Regardless of whether you go it alone or down the franchising route, you’ll need to draw up a business plan to win the confidence of investors.