From A Native Son Selected Essay In Indigenism 1985 1995
Ojibwe in Minnesota covers the fur trade, the Iroquois Wars, and Ojibwe-Dakota relations; the treaty process and creation of reservations; and the systematic push for assimilation as seen in missionary activity, government policy, and boarding schools.At the beginning of the twentieth century, a few members of the Sisseton-Wahpeton Dakota community in northeastern South Dakota, while living in the white world, quietly worked to preserve the customs and stories of their ancestors in the face of federal government suppression and the opposition of organized religion.She bears a bright and cheery smile as she presents the product.The background of the logo features lakes and pines in a relaxing natural setting. The Land O’Lakes company is one the largest producers of dairy products such as butter and cheese in the United States, and the logo featuring the Native woman has been a mainstay of their butter’s packaging since 1928.
In this work he proposes a realistic definition of the term Genocide and provides a coherent perspective on the brutal reality of the european colonozation of North Anerica.
Both examples are important symbols of race that have their roots in historical events, but remain relevant to contemporary Americans.
Native scholar and activist Ward Churchill aptly describes perpetuating and implementing a white supremacist agenda through the spreading of such symbols in his book, From a Native Son: Selected Essays on Indigenism, 1985-1995.
The name used by the company for this logo is the “Indian maiden,” a term deemed derogatory today, with most Natives preferring the terms “Native peoples” or “first nations.” The term “Indian” to mean the Indigenous nations of the Americas is based upon the European settlers’ mistaken belief they had landed in the West Indies.
The design of the logo on Land O’Lakes butter exploits racist stereotypes of Native American culture and the mascot’s servile pose serves to place both Natives and women into a position of servitude to the customer, presenting them with a product as a servant would.