Executive Summary Samples For A Business Plan
We need to offer a real alliance that feels personal.
Unfortunately, we cannot sell the products at a higher price simply because we offer services; the market has shown that it will not support that concept.
Smart business people who aren't computer hobbyists need to find quality vendors of reliable hardware, software, service, and support and they need to use these quality vendors as they use their other professional service suppliers—as trusted allies. It serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor.
There are six part owners, including four investors and two past employees.The largest of these (in percent of ownership) are Frank Dudley, our attorney, and Paul Karots, our public relations consultant.Neither owns more than 15%, but both are active participants in management decisions.We must also sell the service and charge for it separately.Copies of our brochure and advertisements are attached as appendices.AMT is a 10-year-old computer reseller with sales of million per year, declining margins, and market pressure.It has a good reputation, excellent people, and a steady position in the local market, but has been having difficulty maintaining healthy financials.By focusing on its strengths, its key customers, and the company's underlying core values, Acme Management Technology will increase sales to more than million in three years, while also improving the gross margin on sales and cash management and working capital.This business plan leads the way by renewing our vision and strategic focus of adding value to our target market segments—the small business and high-end home office users in our local market.She specialized in writing about inventors and inventions, in particular. The following business plan for the fictional firm of "Acme Management Technology" (AMT) is an example of what a completed business plan might look like.This example is provided as part of the instructions and detailed descriptions included in the Components of a Business Plan.