Example Of An Executive Summary For A Research Paper
Before a client hires you, they want to know that you get them.
You can’t solve a problem that you don’t understand.
With an executive summary written, or at least outlined, I’m more confident about delegating parts of the proposal creation process to different team members because they’ll understand the approach and what they need to do to contribute to a consistent, cohesive document.
Maybe this is your niche market and you have lots of experience helping other companies with a similar issue.This section of the executive summary is where you demonstrate your grasp of the situation.You could include a bit of your own research or a brief reference to your agency's experience dealing with a similar situation.They think that this is where you explain the entire proposal in 250 words.That you literally ‘summarize’ the proposal by rehashing everything from page one forward.You should also talk about how the client will benefit from solving the problem - what will change, the positive outcomes, the results.Again, the focus here is on the client and their challenge, not on you and your company. This section is where you talk about the brilliant solution you’re proposing and why it will work. They can read all the delicious details in the proposal so keep it high level but still provide enough detail to convince them you have something specific and well thought out for them.The executive summary is arguably the most valuable component of any proposal, but most people are confused about its purpose.It’s actually not about summarizing at all; it’s about selling.Others feel strongly that you should write the executive summary you’ve prepared the rest of the proposal because then you’ve had a chance to work through the objectives and the solutions, and you’ll have a better idea of what you want to say and how you want to say it.Plus things may have changed since you first started the proposal so you might need to adjust your approach. I like to write the executive summary first because it helps to filter all the ideas our team had during the brainstorming process about the best way to pitch this client.