Essay On Role Of Print And Electronic Media
Since the late 20th century also through video and computer games.Journalism is the discipline of collecting, analyzing, verifying and presenting information regarding current events, trends, issues and people.Users are also usually able to search for a digital document, or search within the document itself.A digital advertisement could also be interactive, such as a game or contest that allows for participation and further engages consumers.The press, the radio and television play a big role in the life of the society. They also influence the way people look at the world and make them change their views.Mass media plays a very important role in organizing public opinion.
This is not to say that print media is dying out – not by a long shot.The right combination of media channels allows for the best communication with your entire consumer audience, and also maximizes your campaign’s return on investment as well.At O2 Creative we work extensively with both digital and print media.The best ad campaigns utilize the right combination of media, depending on market size and scope, demographic targets, products or services offered, budgetary considerations, and other factors.Certain consumers are best reached on digital media, others still prefer print.Nowadays, consumers are exposed to digital media at least as much as print.The growing prevalence of smart phones and tablets, and the wireless networks that connect them, mean that more and more folks will view media on a digital device.Plenty of consumers also still get information from print media such as newspapers and magazines. That’s a complex and nuanced question, but we think there’s really only one good answer – BOTH.Each medium has unique advantages, so a good campaign should incorporate both digital and print media.Of course, this also means more and more consumers will view advertisements on digital devices as well.For marketing and advertising, digital media has several benefits.