Essay On Media In Politics
The campaign raised a record- breaking 5 million (Tamara A Small , 2008).The campaign truly reaped the benefits form engaging people on social media especially Facebook.Disclaimer: This work has been submitted by a student.This is not an example of the work produced by our Essay Writing Service.The entire campaign for Barack Obama benefitted enormously because of the massive amount of people using social media at that time and also the exposure being at a very low cost.In the wake of the ‘turning point’ 2004 US presidential election, the Obama campaign of 2008, the 2010 UK election and e-democracy movements globally, Australians went to the polls in 2010 in a media-hyped flurry of tweeting, You Tube videos, Facebook befriending and ‘liking’, blogging and other social media activities(CIT).The 2008 presidential elections came to be labelled as a Facebook election by some political observers.Barack Obama, in particular took grassroots campaigning in to the digital space by employing Online Social – Interactive Media (OSIM) like Facebook, Twitter, blogs, Flickr, My Space etc.
There were over 500 unofficial pages and groups which were made for the democratic presidential candidate.Faced with declining citizen interest and participation in democratic politics and declining citizen’s trust in politicians and representative institutions (Gibson et al., 2008: 111-13), governments, political parties, social and political scientists in many countries have focused increasing attention on the potential of online communication to address these deficits and revitalise democracy.Born in the web 2.0 age, social media offers the users communication opportunities for socialization, social interactivity and uncensored speech, facilitating the growth of online political behaviour with recent emergence of new interactive and media-rich Web sites.This was labelled an ‘asymmetric’ modelling of human relationships (Porter 2009), however in November 2007 Facebook launched a new feature called ” Like Pages” which look and behave much like a user’s personal private profile and allows different networks and groups whose many users can join. and are a way of enabling a number of people to come together online to share information and discuss specific subjects which is not limited, the members who have joined can view, recent news contents, wall contents, photos, posted items, videos and all associated comments on such items.These pages also offer access to insights and analytics of their fan base and therefore becoming at par with Twitter which is a micro-blogging platform launched in August 2006 where everyone can be an editor, a content creator, a producer and a distributor.Twitter, Facebook, You Tube and blogging have become increasingly popular forums for political participation (Quily, 2008; A. For a matter of fact, during primary season until Election Day in 2008, Facebook users created more than 1,000 Facebook group pages that focused on Barack Obama and John Mc Cain.Data from Pew Internet reveal that 65% of SNS users ages 18-29 engaged in at least one of five political activities on a SNS during the 2008 campaign, including joining a political group on the site and obtaining information about a candidate (Smith, 2009).It was clearly aware to The Obama campaign that voters, especially the young were the one who consumed information and at the same time were also conduits of information.They often chose social media over the traditional media.and used it as a vital platform for his presidential campaign.He turned it into a major strength within his campaign where Facebook played a central role.