Essay On Media Conglomerates Greenspan Phd Thesis
The “Big 6” are GE, News-Corp, Disney, Viacom, The Warner and CBS currently in control of 90% of what the people read, watch and listen to.
Back to 1983, 90% of American media was approximately owned by 50 companies but now the “Big 6” owned the same 90% American media.
Moreover, commercial advertising causes commercial media sending information to meet expectations of people due to market competition.
These major media organisations has the power to influence media performances, thus, media democrats can considered not exist in the United States.
Nevertheless, media does play a critical role and a big part in shaping democracy due to the invention of radio, television and especially the internet.Disclaimer: This work has been submitted by a student.This is not an example of the work produced by our Essay Writing Service.Apparently media is an important mechanism to deliver information to the people in terms of political, social and economical current activities happening around our surroundings and the world.The form of news can be current issues and it also can be in a form of forewarned people about future problems and issues so that the people are aware of all kinds of activities happening.The media are becoming more pervasive nowadays than they were back to few decades ago.The availability has expanded and usage of mass media are facts of everyone’s life.Hence, media is justified to play a big role in democracy as a balancing factor to enable the public aware of government’s movement to enable good government.However, media industries can play a role in democracy but it is not easy to achieve.Hence, people have become more knowledgeable than living without consuming media, it can strengthening democracy due to making comparison with the other regions or countries’ influential. Shaw et al., (1997 cited in Swanson and Mancini, 1996), summing up the importance of mass media especially the television news, continue explained that citizens’ voting decisions reflect impermanent public opinions instead of historical allegiances has eventually led to a struggle political situation depending the independent media establishment such as who in charge of the agendas of campaigns.In many ways, political system has a strong bond depending on the media just like how the media has to depend on politics too.