Dollar Store Business Plan Formal Research Paper Format
We intend to tap into the retail market with pricing that will encourage quantity buying, and our pricing will attract consumers on fixed budgets.
Our target market is the lower income portion of the Bend and Redmond community.
The Dollar Store will be incorporated as an LLC corporation.
This will shield the owners from issues of personal liability and double taxation.
With an agressive marketing plan The Dollar Store expects to experience steady growth as it becomes more familiar to the general public.
With the financing in place The Dollar Store will be able to successfully open and maintain operations through year one.
We expect sales to increase steadily as consumers find that they can purchase a variety of quality items at bargain prices.
Redmond constitutes the second largest market with a fast growing retirement community.
There are also many bedroom communities that shop in the Bend area that will add to the percentage of consumers.
To succeed in this business we must: The Dollar Store sells products and provides excellent customer service for the general public. Start-up costs will be financed through a combination of owner investment and short-term borrowing.
We have leased a retail store which we use to market and merchandise our products. The start-up chart shows the distribution of financing.