Corporate Business Plan Film Studies As Coursework
No matter what, you need to know who your customer is and have a rough Don’t fall into the trap, though, of defining the market as “everyone.” The classic example is a shoe company.
While it would be tempting for a shoe company to say that their target market is everyone who has feet, realistically they need to target a specific segment of the market in order to be successful.
Often times, you may be dealing with “indirect competition,” which is when consumers solve their problem with an entirely different kind of solution.
For example, when Henry Ford was first marketing his cars, there was very little direct competition from other car manufacturers—there weren’t any other cars.
What are your competitive advantages over the competition?
You will also provide a quick overview of your legal structure, location, and history if you’re already up and running. Because once you know the details of your business inside and out, you will be better prepared to write your executive summary.
After all, this section is a summary of everything else you’re going to write about.
to easily compare their features against their competition.
The most important thing to illustrate in this section of your business plan is how your solution is different or better than other offerings that a potential customer might consider.