China Book Business Report

China has some of the highest engagement with online shopping in the world, and it’s growing fast.Recent research by Nielsen showed that 64% of Chinese shoppers bought physical books online and 51% intended to buy at least one ebook in the next year.The online writer Tangjia Sanshao (Zhang Wei) shows a terrific work ethic and even greater earning power.For the past year he has produced an average of 8,000 Chinese characters a day, writing a succession of enormously popular fantasy adventures.According to Open Book’s 2013 China Book Retail Market Report, released by research agency Open Book, the total volume of book retail sales that year reached 50 billion Yuan (about .2 billion).This was an increase of 10% on the previous year, with most of this growth driven by online bookstores, which grew 20-30% over the course of 2013.

Many popular online novels have made the transition into traditional publishing – hence why online writers have graduated to the official China Writers Rich List.Before the government will issue an ISBN, the book must be officially approved.Online publishing (rather than self-publishing) therefore acts as a workaround for these approval rules.The price of individual books may be very low, but in a market where there are over one one billion mobile phones in use, over 500 million mobile internet users, a bigger e-commerce market than the U. there are lots of opportunities for authors to become very wealthy indeed on the back of their books.The scale of opportunity in China is perhaps best illustrated by its equivalent of the annual Forbes Rich List, the China Writers Rich List.In Mandarin the character for ‘book’ is a homonym (sounds the same as) of the character for ‘cheap’. In China books are cheap, and this is especially so in the case of ebooks.The typical selling price of an ebook in China tops out at around 8 Yuan(around

Many popular online novels have made the transition into traditional publishing – hence why online writers have graduated to the official China Writers Rich List.

Before the government will issue an ISBN, the book must be officially approved.

Online publishing (rather than self-publishing) therefore acts as a workaround for these approval rules.

The price of individual books may be very low, but in a market where there are over one one billion mobile phones in use, over 500 million mobile internet users, a bigger e-commerce market than the U. there are lots of opportunities for authors to become very wealthy indeed on the back of their books.

The scale of opportunity in China is perhaps best illustrated by its equivalent of the annual Forbes Rich List, the China Writers Rich List.

||

Many popular online novels have made the transition into traditional publishing – hence why online writers have graduated to the official China Writers Rich List.Before the government will issue an ISBN, the book must be officially approved.Online publishing (rather than self-publishing) therefore acts as a workaround for these approval rules.The price of individual books may be very low, but in a market where there are over one one billion mobile phones in use, over 500 million mobile internet users, a bigger e-commerce market than the U. there are lots of opportunities for authors to become very wealthy indeed on the back of their books.The scale of opportunity in China is perhaps best illustrated by its equivalent of the annual Forbes Rich List, the China Writers Rich List.In Mandarin the character for ‘book’ is a homonym (sounds the same as) of the character for ‘cheap’. In China books are cheap, and this is especially so in the case of ebooks.The typical selling price of an ebook in China tops out at around 8 Yuan(around $1.30), putting books in the same price range as basic grocery items as rice or potatoes.The opportunity is huge but, once again, price is a key driver.Online bookstores in China typically offer books at a 30-40% discount on the retail price.We’re participating in the Virtual Conference with this post – the Top Five Trends that are transforming the book business in China.To get involved with the conference on the day, keep an eye on the hashtag #pdmc15 or follow London Book Fair on Twitter.

.30), putting books in the same price range as basic grocery items as rice or potatoes.The opportunity is huge but, once again, price is a key driver.Online bookstores in China typically offer books at a 30-40% discount on the retail price.We’re participating in the Virtual Conference with this post – the Top Five Trends that are transforming the book business in China.To get involved with the conference on the day, keep an eye on the hashtag #pdmc15 or follow London Book Fair on Twitter.

Leave a Reply

Your email address will not be published. Required fields are marked *

One thought on “China Book Business Report”

  1. “It was very difficult for Stephen to communicate and I was put on a loudspeaker to explain where we had got to. The physicists show in their paper that a black hole’s entropy may be recorded by photons that surround the black hole’s event horizon, the point at which light cannot escape the intense gravitational pull.