Business School Case Study Enron Smoking Extended Essay
Offering legal perspective will be Dana Gold, director of the American Whistleblower Tour: Essential Voices for Accountability, a program of the Government Accountability Project (GAP).
This lecture is presented by the Brandeis Journalism Program and the International Business School, and cosponsored by the American Studies Program, the Office of the Dean of Arts and Sciences, and the Schuster Institute for Investigative Journalism at Brandeis University.
For gas pipeline companies such as Enron, this meant finding entirely new ways to operate.
Skilling helped solve this problem by drawing inspiration from the innovations taking place on Wall Street.
When the company did finally unravel at the end of 2001, there was widespread public outrage.
The company’s collapse was ultimately enabled by a number of business trends that developed during the late twentieth century and which are still with us today.
As part of his work for the Texas energy company Skilling created a new business model for the natural gas pipeline company through the creative application of financial derivatives.
At the time, the gas industry was in desperate need of a new approach to business.
Mandel Center Auditorium G03 What role did the media play in the Enron meltdown?
Media critics say the press was asleep at the switch, buying into Enron’s glowing press releases about the company’s genius, and thereby contributing to the collapse that brought the American economy to its knees.