Business Plan Short

Now we can get into the details of your short film business plan.Whether you’re working off of a written screenplay, or you have yet to commission a screenwriter, you already know the story of your film.You want people in your target market to respond, “wow, it’s like this short film is being made just for me!”In some cases, a synopsis or logline is enough of a description of the project to give people a clear sense of what you’re trying to accomplish.Make sure your logline is written with your target market in mind.Remember: The money and resources for your film will come from a subset of your target market.

That’s why you need to prepare a preliminary production schedule and a rough budget for your short film project. You’ve got to put some dates down on a calendar, and some figures down in a spreadsheet.This hypothetical film’s logline is “a film to shed light on the plight of the Yazidi people”.The logline could also be “a harrowing tale of survival in an exotic and faraway land”.But since we’re creating a short film business plan, you might be reassured to remember that there are no rules here.That said, the purpose of this business plan may help guide you in terms of short film ideas to work on.If you’re a veteran producer, you’ve done all of this before, and can probably estimate the timetable pretty well.If you’re relatively new, consider this guide to the pre-production process.If not, you’ve got to answer the following question: What audience group is most likely to show interest in this film?Once you know who you’re making your movie for, you can develop a specific strategy for crafting a film for them.And here’s the magical secret of this process: The money and resources for your film will come from a subset of your target market.If you’re making a film with a particular social or political cause, you might want your film to reach an audience that isn’t a natural fit.

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