Business Plan For Juice Bar
Everything that I did along the way, even the mistakes that I made, brought me to where I am today.
Even in the face of doubt, even in the face of resistance from people around you, if you really believe in what you're doing, and you have a passion for it, it's really about sticking with it and seeing it through.
We started off with baby steps, and then, as the business grew and as our confidence in each other grew, it's become an amazing partnership.
It’s probably the best thing I ever did.” Together, they opened the brand’s second location.
By then, I had a sense that I could keep going in the direction I was going, and just continue to grow. And the only way to have a healthy and successful business is to have a strong organized back of house. I recognized that having someone who could give me feedback and be the backbone of the business, that would be the key to my longevity.” Barry helped her write a business plan as she was preparing to seek funding.
So I didn't go to school, and I used my loan money to start Juice for Life. Ruth offered him a chunk of the business in exchange for being her partner.
To build the business that I have takes time.” When Ruth launched a business in the 90s, it was ahead of its time, and timing ended up being a huge factor in her success. Ramping into the millennium, plant based diets started to catch on, and inspire a rash of new vegetarian, vegan, and juice businesses trying to catch up with the trend.
Before the surge of interest, growing her business and winning over new customers relied on a soft approach.
I'd had so much resistance from everyone around me. It took a little bit of time for me and Barry to learn how to be good partners to each other.While waiting for the juice to be pressed, she was introduced to a community of health-minded people. ’” Committed to her vegan lifestyle, Ruth set out to share her new knowledge and sense of wellness with the world.The shop, ahead of the juicing trend, also stocked books on the medicinal benefits of juicing and plant-based diets. It was 1990 and she knew that, at the time, the concepts were “out there”."The trick was, as Barry always used to say, ‘Just get it in their mouths, and then we have a customer for life.’ The approach that we had, apart from having the confidence in the food or juice that we created, was the environment.We really focused on upping our game and levelling the playing field between us and all the other great restaurants by offering service, presentation, music, and seating that was just as great as all the other restaurants in the city.” When Fresh launched their line of cold-pressed juices, it was the first time that they were producing a product that could be sold easily offsite.Ruth Tal, against her parents wishes, quit high school to work full-time at her then part time retail job."Tell me I can't, and I'll just want to do it even more," she says.Fresh ingredients and preservative-free recipes made for limited portability of their core product.The partners moved from another platform to Shopify in 2016 to have more independence over managing their ecommerce juice sales.I was looking for something to champion, and, in the 90s, there really wasn't that much to fight for.” Though she had eventually finished her high school diploma, and was accepted to a university Political Science program that year, she couldn’t ignore the pull towards entrepreneurship—a life path that she had been unknowingly cultivating since her first retail job. Thankfully, the realization coincided with an introduction to to a friend of a friend, accountant Barry Alper, who would soon become her partner.With ,000 earmarked for tuition and books, she bought two industrial juicers. She opened her first full-service restaurant in Toronto’s Annex neighbourhood, and enlisted Barry as a business advisor and he helped with managing her books, and wrangling payroll, and food costs.