Business Plan For Auto Repair Shop
Convenience, regular referrals from tow truck companies, and high quality, rapid service are critical to capture this segment of the market.QDAR will focus on its target market, the middle and upper class market, and establish a reputable image from that target market's perspective, by offering convenience, expedient auto repair services, customer service excellence, and by working with local towing companies.QDAR focuses on the middle and upper income markets.This market looks for high quality, rapid service with as much convenience as possible.The departments will support each other in order to maintain FRAR competitive edge amid with unfair competition within out target niche.All customer requirements on repair parts will be definitely met under our stocked and more convenient retail locations (Sclar 236).The niche where QDAR positions itself represents auto centers that offer both auto services and parts at one convenient location.Middle and upper class customers to whom QDAR will cater its services are less price sensitive as they value the convenience of quick turnaround (on any model/make of car) and high quality of services.
This information is then used to help formulate pricing, marketing and merchandising strategies.
The company estimates that about 80% of revenues will come from the established local clientele and 20% from the tow-ins local and freeway traffic.
The table below further estimates the total market potential of type of services rendered by QDAR in Portland metropolitan area.
Large competitors' stores typically carry the same basic product line, with variations based on the number and type of cars registered in the different markets.
A full complement of inventory at a typical supercenter includes an average of approximately 25,000 items.