Business Plan For A Food Truck
The hope is that as we follow Salvagno over the course of the next 6 – 12 months so that you can follow along as he launches his own truck. I also want to point out to the listeners that this case study is going to be a little bit different than my traditional shows.
I want it to have the kind of vibe that you’re just speaking with a buddy and asking a few friendly questions about the food truck business.
In my opinion, this case study is most effective when listening to the audio and downloading the example that Salvagno was kind enough to provide for this post.
Keep in mind that if you’re creating this document for yourself and not a banker you don’t need to get fancy with the formatting on this stuff.
The important thing is to have a plan for the business.
You want folks that read this section to be able to clearly envision the kind of sensual experience they’ll receive at your food truck.
Market Analysis: For smaller markets with a couple hundred thousand people living nearby this section might be short and include just 4 – 5 other trucks.