Business Plan Appendices
Your business plan should outline your current operational requirements as well as your projected requirements for the next 3 to 5 years.
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You may also want to include a profile of your "ideal customers".
You can create profiles based on customer type — consumers, retailers, or wholesalers — or base your segments on demographic information such as age, location, and income level.
This segment should include the following elements: This section should give readers a very brief overview of your business — where you've been, where you are now, and where you're going in the future.
Include: Your marketing strategy should also include information about your budget — how much money have you budgeted for marketing and sales costs?