Burger King Case Study Swot Analysis
For this to happen, In-N-Out needs to understand the market place and their customers needs and wants.In this case, In-N-Out knows that their customers do not just want a burger from a large chain restaurant, but one from a restaurant that has kept its original philosophy in place, “Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment” (Principles 33).Many times they have been sewed because of their unhealthy foods. Downturn or recession in economy also affecting the Mc Donalds sales.Competitors pressure in major location like high streets.
An evaluation of the company would prove that their current marketing strategy, which has been practically unchanged for several decades, is proving to be very successful and fulfills their customer’s expectations.
Every company can benefit from a SWOT analysis of its company’s basic strategic building blocks, even if it’s determined that little to no change is necessary.
Tim Horton’s announced last year that they have joined with Burger King to form the 3rd largest quick service restaurant company in the world. Huge brand reputation and occupied first position on the list of emotional attachments as compared to Mc Donalds and Starbucks. Makes regular investment on their stores High Competition faced from Mc Donalds and Starbucks Unstable U. economy which is directly effecting customers buying power Rapidly changing preferences of customers. Low-cost provider strategy describes Tim Hortons wherein their prime goal is to provide their product and services at a low cost that their competitors cannot match.
It will affect hundreds of employees which also include pregnant women and employees who were loyal since years. Rapid global expansion was the prime corporate strategy of Tim Hortons behind its merger with Burger King.
Tim Hortons will have to redefine their HR plans so that it align with their new strategic objectives and fits into Burger Kings culture. The deal would make them the world’s 3 largest quick service restaurant provider.